Our Approach
Thinking
Brand Auditing
Audience Profiling
Research Projects
Creative Workshops
Messaging & Positioning
Market/Competitor Insight
Employee & Customer Insight
Naming/Re-Naming
Launch/Re-Launch Strategy
Brand Growth Campaigns
Consumer Testing
Campaign Analysis
Environment Analysis
Data & User Analysis
Our Process
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” - Abe Lincoln
All projects start with an exploratory stage, to define what you’re trying to achieve, your audience and the market you’re in. Every aspect is considered. All routes are scrutinised.
All of our decisions are informed by data and consumer psychology. This often makes this part of the process the most insightful.
With the informative stage of the process complete, the most exciting stage begins.
We work closely alongside you to shape your vision into something beautiful and effective.
Our creative approach tends to attract ambitious people who like to challenge the bland. Those who like to
stand out, not stand still.
We tell engaging stories, through honest voices and compelling visuals.
Once we’ve landed on a clear creative route, we’ll ensure your project is run cohesively across audience-relevant platforms, for maximum impact.
From simple solutions, to multi-sensory, multi-facetted experiences, a different approach and skill set is required for each touchpoint.
We often collaborate with specialists in different fields to deliver an integrated service, without the ‘full-service agency’ overheads.
Our aim is to complete this process by giving you the skills and assets required to be self-sufficient.
We’ll work alongside your team to give them the resources to effectively run your project without incurring ongoing design costs.
Don’t worry, we’ll always be around if you need us,
but if we’ve done our job right, you shouldn’t need us.
We’d rather be thinking about your next big project…
FAQs
Because our process is very thorough, and our reputation for quality is very high, we tend to not undertake projects that take less than 10-15 days. Our day rate is £960pp pd (+vat). As an average, most projects fall around the £20-40k mark.
At any one time we tend to have around 3 month’s worth of work planned in. Occasionally we can squeeze things in faster, or bring in extra hands to share the load. Drop us a line to find out our current availability.
Absolutely not! Pitching for work is completely illogical. We do great work, for people who recognise and respect what we do. Simply put, we don’t pitch, because we don’t need to.
We’re sector agnostic! We tend not to work in the same sector twice. Reason being, we only want to make one of each company the best. Our client relationships usually last many years, so we avoid working with anyone who may be deemed competition.
At the shortest end of the scale, 10-15 days. The longest project we’ve worked on has been ongoing for over 2 years. The best relationships last a lifetime. We strive to make our clients very successful, in turn, they tend to stick around.
Yes, occasionally we bring in specialists to help on certain projects. If you think your skills would compliment ours, get in touch.
We try to make time for at least 2 per year. These are usually undertaken when our workload suits, so you’d need to be flexible. If you’re looking for placements/internships, you can say hello here. All roles are paid & supported.
We’re located in a beautiful Art Deco building, down at Sheffield Riverside, Sheffield, Yorkshire, UK. Visitors can park on the road directly outside (£1.20ph meter).
If you are a client visiting from abroad or further afield for a workshop session we can arrange travel and accommodation. Our studio is part of OXO House, a 1930’s modernist factory that shipped OXO Cubes from Sheffield down to OXO Tower, in the capital.
We’re on the doorstep of Kelham Island, renown for it’s real ale pubs, and more recently, it’s thriving food & nightlife scene.
Yes and no. We used to work on projects where the outcome was simply a logo. Now we work on larger projects where the logo may form part of a much wider identity system or re-brand.
Oliver: Ketchup
Dave: Mayo
We like to work with companies that have purpose at their core. Our favourite projects to-date have positively affected people's lives, not just increased bank balances. Whilst profit is fundamental to all business, we're more aligned to companies that choose to give back, and want to improve our world.
If a project sounds compelling, fun and progressive, we’re interested.
You probably won’t find us redesigning an accountants :)
Mostly we care about working with good people. So no dickheads please.
Yes, she’s called Bodi. She like long walks on the beach & sniffing butts.
We appreciate your good taste! Unfortunately neither of these humble stallions are looking for love.
Currently we have a full-time charity that we have donated over 1,000 days to over the last 4 years. All our spare time goes into making them even more amazing, so realistically, probably not!
No. No-ones ever asked if we’re single. But hopefully some of the other information has been helpful :)